edg3 - Freelance Digital Web Design and Umbraco Development

Sony, Color Like No Other – Paint Fireworks

What do you get when you mix 70,000 litres of paint with 57km of copper wire?
Paint Fireworks and an amazing new Sony BRAVIA ad

Remember the wonderful Ball Bouncing commercial for Sony’s high definition Bravia LCD TV, which featured 250,000 coloured balls bouncing down a street in San Francisco? Well once again Sony has shocked the world for the the purpose of fun… sorry I mean advertising… they have used thousands of gallons of paint and fireworks to blast it across a multi-storey high rise in Queen’s Court, Toryglen, in Glasgow as part of a multi-million pound campaign for the new Sony BRAVIA ad.

Project Specs:

  • 70,000 litres of paint
  • 358 single bottle bombs
  • 33 sextuple air cluster bombs
  • 22 Triple hung cluster bombs
  • 268 mortars
  • 33 Triple Mortars
  • 22 Double mortars
  • 358 meters of weld
  • 330 meters of steel pipe
  • 57 km of copper wire

The high-rise was rigged for the blasts and the surrounding houses were covered with huge tarpaulins to protect them.

View the High Definition Ad

See the Original Sony Article